Are you looking for a way to increase visibility for your business or brand? Channel Letter Signs are the perfect solution. These illuminated signs are made from custom-cut aluminum and feature your company’s logo, name, or message in bold letters that can be seen from a distance.

Not only are Channel Letter Signs eye-catching and attractive, they also remind you of your brand and help you stand out. Learn more about the benefits of investing in Channel Letter Signs for your business.

What Are Channel Letter Signs?


channel letter signs



Custom channel letter signs are illuminated three-dimensional letters typically made from aluminum, acrylic, or steel. They are typically used to display a business’s name and logo in an attractive and eye-catching way.

The letters can be illuminated from the front (front-lit channel letters) or the back (illuminated channel letter signs). Channel letter signs are usually mounted on the exterior of a building and can be seen from a distance, making them an effective way to draw attention to your business.

The Benefits of Using Channel Letter Signs

Custom Channel Letter Signs are an excellent way to increase the visibility of your business. Not only are they highly visible during the day, but illuminated signs can also draw attention at night.

Illuminated channel letter signs can come in various styles, such as:

  • Backlit illuminated signs,
  • Front lit and even
  • Halo-lit illuminated signs,

Allowing you to create a unique and eye-catching look for your brand.

Not only do custom letter signs boost visibility, but they also serve as a long-term investment in your business. Because channel letter signs are made from durable materials, they are built to last for years. This makes them a cost-effective way to promote your brand and increase the visibility without constantly updating or replacing your signage.

Front-lit channel letters also offer flexibility in terms of design and installation. You can choose your channel letter sign’s size, font and color to make it stand out and attract attention. Channel letter signs can also be easily installed on the side of a building or storefront window. With a simple installation process, you can quickly boost your brand’s visibility with custom channel letter signs.

Types Of Channel Letter Signs

Channel letter signs are one of the most versatile forms of signage and come in various styles. Whether you’re looking for eye-catching storefront signs or a subtle office sign, there’s a channel letter sign to suit your needs.

Here are some of the most popular types of channel letter signs:

1.    Front Lit Channel Letters:


front lit channel letter signs


Front lit channel letters are the most common type of channel letter sign. They feature illuminated letters with a translucent face backlit by LED bulbs. This sign provides excellent visibility day or night, making it perfect for businesses that want to be seen 24/7.

2.    Reverse Lit (Back Lit) Channel Letters:

Reverse-lit channel letters feature illuminated letters with a translucent face illuminated from the inside. This type of sign is great for businesses that want to make a statement during the day and stand out at night.

3.    Halo Lit (Illuminated) Channel Letters:


Halo Lit illuminated channel letter signs


Halo-lit channel letters feature illuminated letters with an opaque face and an illuminated halo around them. This type of sign provides an attractive, subtle glow for businesses wanting a classy look.

4.    Non-Illuminated Channel Letters:

Non-illuminated channel letters are made of solid metal or plastic without illumination. They can be painted in any color and used indoor signs or outdoors. This type of sign is perfect for businesses wanting to make a bold statement without lighting up their logo.

No matter your channel letter sign, they will make your business stand out. There are numerous available styles, shapes, and sizes. You can create a sign that is uniquely yours and help boost your brand’s visibility.

How To Choose the Right Channel Letter Signs for Your Business.

When selecting the right channel letter sign for your business, there are a few key factors to consider.

1.    Determine the Type of Sign You Need.

Channel Letters come in various shapes, sizes, and materials. Whether you’re looking for a smaller or more eye-catching sign, you’ll want to ensure that your choice is both aesthetically pleasing and fits with the overall look of your business.

2.    Decide on The Best Placement for Your Sign.

These signs can be hung from walls and installed on poles, windows, or rooftops. Consider the location of your business and how potential customers will view the sign when making this decision.

3.    Determine Your Budget.

Letter signs can be expensive, so knowing what you’re willing to spend before shopping is important. Many businesses opt for a cheaper sign if their budget is limited or opt for a more expensive sign if they have extra funds available.

4.    Factor in Any Special Requirements.

Depending on the city and state of your business, certain regulations may need to be followed when designing and installing your channel letter sign. Research these regulations and consult an expert before making any decisions.

Choosing the right channel letter sign for your business can help you create a unique look and boost your visibility. With careful planning and research, you’ll be able to find a sign that meets all of your needs while staying within your budget.