Website Content Writer in Toronto
There’s no shortage of content writers in The Greater Toronto Area (GTA). And with so many to choose from, how do you find and vet a high-quality content writer for your website? Moreover, a certified and experienced content writer that gets it?
Content Writing Experience
Content Writing experience counts. And yet, finding an experienced and certified online content writer is a challenge. It often boils down to the kind of messaging and information you want and need for your website.
For example, consider subject matter, business goals, and kind of writing you need. These should all play a role in your decision.
3 Kinds of Website Content
Most content writing for websites falls into one of three basic categories. Furthermore, each individual type of writing revolves around specific ‘user intent’ that includes:
Buying a product or service.
- Learning about a product or service.
- Finding a location.
Website Content Writers refer to this as Transactional, Informational and Navigational web content.
Transactional Web Content:
Here, you want the user to Do something i.e., buy, download, sign up for a newsletter and or register for a webinar, etc.
Informational Web Content:
In this case, the user wants to know something. For example, it could be information about a product or service, including features, benefits, location and cost. It could also be a technical, legal, financial or medical answer to a query, i.e., how to, when to, where do I find (fill in the blank) near me, etc.
In some cases, this type of content may impact one’s health, safety, finances and well-being. Google calls this Your Money or Your Life (YMYL) content. As a result, it should be topical, relevant, authoritative and reliable.
Navigational Web Content:
When it comes to this type of content, the user already has a specific destination, brand or website in mind. In essence, they know exactly where they want to Go.
Before you start your search for Mr. or Ms. Write, keep the end in mind. Knowing the type of content, you want and its desired purpose will aid you in your inquiry.
Also, it will arm you with the right questions to ask a professional web content developer. Naturally, this involves research as not all content creators are created equally.
How Does a Website Content Writer Help?
Content writers help by writing copy that influences people to act. Creative and Internet-savvy, they write copy for websites, blogs and other Web mediums.
They also write content that engages a targeted audience online. A content writer also aims to rank their content in SERPs for specific keywords & phrases.
For example, to rank for the words content + writer or content writer, it would help to use those words in your copy. As a result, it now becomes relevant and thus findable in Search Engines.
Most important, they save you the hassle and time it takes to do it yourself. After all, what’s your time worth?
Hire a Website Content Writing Pro
A content writing professional writes the relevant text for their audience and Search. The result is inbound marketing. It plays a crucial part of any successful content marketing strategy.
In most cases, a writer informs and generates a response from an audience via high-value content.
Get the advantage that a seasoned expert brings to the table.
Website content writer Signimpact creates fresh and original text that turns visitors into buyers.
Content is King
And we crown companies with excellent website copy!
It’s not rocket science. It’s words! At Writing Web Words, we take the time to learn who your customers are. We pinpoint their online journey, meeting them with the right content at the right time – when they’re ready to act.
Turn Browsers into Buyers
We create original content writing that converts! Content that focuses on what makes your business unique and relevant to your audience and search engines. We write intelligent and persuasive copy for websites, blogs, articles, press releases and more.
Are you a local business that wants to attract local customers? If so, you’ll wish to ‘localize content’ that makes it easier for people living near you to find you. Get a Free Quote to learn more. You’ll be glad you did!
Experience Website Content Writing at Its Best
Get the tailored content marketing plan that your customers are waiting for! Let our seasoned online content writers guide your business to the customers that you’re missing out on.
SEO CONTENT WRITING SERVICES
Do More Than Fill a Word Count
SEO-friendly content – that is the fuel to drive your business to greater heights.
Your customers need to be excited, compelled, convinced, and inspired to buy your products or services.
It starts with extensive keyword research to find out what your key demographic is searching for. It isn’t just about ranking on Google, but ranking for intent-rich keywords.
These are search queries used by people who are on the verge of making an important buying decision.
Content with intent-rich keywords points people who are in the buying mindset to your website.